To sell effectively on Amazon, you need to create a product inventory that is as complete and detailed as possible. Thanks to some standard information, Amazon is able to manage internal cataloging and browser searches, correctly indexing the products. In order to obtain a correct and effective inventory, it will be necessary to equip the products with more attributes, necessary for advanced research on the marketplace.

How to enter these values on bindCommerce?

Click on the menu

 

Marketplace >> Amazon >> Offer preparation parameters

The sections dedicated to the insertion of attributes and consequent values are Macrocategory, Variation Data and Classification Data. Now let's see for each section the fields to be filled in, and the values that can be used, for the Shoes category.

Macrocategory

The data entered in this section are essential for a correct publication on Amazon.

Macrocategory
Shoes

ClothingType
Accessory
Bag
Shoes
ShoeAccessory
Handbag
Eyewear

Variation Data

Based on the choice of the macro-category implemented in the previous section, the various elements will be available. Since the "Shoes" section has been chosen in the Macro-category section, in the Variation Data section the "Color" "Variation Theme" and "Size" values will be available in the Element drop-down menu. Let's see how to fill in this section in detail.

VariationTheme
Color
SizeColor
Size

Color
Compilare usando:
tag indicating the Attribute field to which the value "Color" has been assigned in the Data Set section. Example: if Attribute 3 is equal to the Color value, this field will be filled in using the placeholder {[(attribute3 | value)] } or, optionally, use a fixed value that indicates the color of the product. Example: dark green

Size
UUse one of two methods to fill in the field:
tag indicating the Attribute field to which the value "Size" has been assigned in the Data Set section. Example: if Attribute 2 is equal to the Size value, this field will be filled in using the placeholder {[(attribute2 | value)] } or, if desired, use a fixed value indicating the size of the product. Example numeric_36

Classification Data

The elements in this section refer to the search and catalog fields on Amazon. Some fields are of fundamental importance for the published products to be available for advanced searches on the marketplace. In the absence of such data, the product will be invisible to the public who will carry out an advanced search. How to fill in this section? Some elements may correspond to placeholder values, based on the choice of attributes made in the Data Set section. Other elements may instead be filled in using fixed values indicated in the following tables.

The Color and Size values derive from the Product List present on bindCommerce. To obtain correct advertisements, please evaluate the use of the standard values indicated by Amazon for the Size field, starting from your product archive.

Conversions

In the event that the Color and Size values of the Product List do not coincide with those accepted by Amazon, bindCommerce allows you to carry out scale conversions directly on the platform.

Just click on the menu:

Processi >> Conversions and Normalizations >> Conversions

Let's say we have an anthracite colored product. To make a conversion, simply click on the green Add button, indicate the Manufacturer from the drop-down menu (if you intend to create a conversion valid only for a specific manufacturer; leaving this value blank, the conversions will be used for products of any brand) and choose the type of scale best suited to the product if it is a size conversion, general if it is a color conversion.

In the field Starting scale it will be sufficient to choose in the case in question non-standard descriptive color, and indicate Anthracite as the starting value. In the Target scale field, indicate Color Standard Eng and search among the values ​​provided by Amazon for the one that is closest to anthracite, for example Gray. Once entered in the Target value field, just click on Save and Close. To insert a converted value in the Classification Data section use the specific tag.

EXAMPLE: {[(attribute1|kind==General|rescale_from==color_not_standard|rescale_to==color_standard_eng|value)]}

Required elements for the Classification Data section

ColorMap
tag indicating the Attribute field to which the "Color" value has been assigned in the Data Set section. Example: if Attribute 3 is equal to the Color value, this field will be filled in using the placeholder {[(attribute3|value)]}

OuterMaterialType
fundamental attribute to indicate the other type of main material of the article. It is used to refine the search for the type of material, for example "Leather"

TargetGender
the clothing department (man, woman, etc.) in which the article is located. The following values are mandatory:
male
female
unisex

Elementi facoltativi per la sezione Classification Data

ClosureType
Buckle, Button, Hook & Loop, Lace-Up, Slip On, Speed Laces, Zip

CollectionName
Autumn-Winter17
for the Italian market it is also possible to indicate the value in Italian: Spring / Summer 2017

 

CountryOfOrigin
Afghanistan, Aland Islands, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antarctica, Antigua And Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burma (Myanmar), Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island, Cocos (Keeling) Islands, Colombia, Comoros, Cook Islands, Costa Rica, Croatia, Cuba, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands, Faroe Islands, Fiji, Finland, France, French Guiana, French Polynesia, French Southern Territories, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Heard and McDonald Islands, Holy See (Vatican City), Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland, Isle of Man, Israel, Italy, Ivory Coast, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norfolk Island, North Korea, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Palestinian Territory, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Pitcairn Islands, Poland, Portugal, Puerto Rico, Qatar, Republic of the Congo, Réunion, Romania, Russia, Rwanda, S. Georgia and S. Sandwich Isls., Saint Helena, Saint Kitts And Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent And The Grenadines, Saint-Martin, Samoa, San Marino, Sao Tome And Principe, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, Somalia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Suriname, Svalbard, Swaziland, Sweden, Switzerland, Syria, Taiwan, Tajikistan, Tanzania, Thailand, Timor-Leste, Togo, Tokelau, Tonga, Trinidad And Tobago, Tunisia, Turkey, Turkmenistan, Turks And Caicos Islands, Tuvalu, US Minor Outlying Islands, US Virgin Islands, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Unknown, Uruguay, Uzbekistan, Vanuatu, Venezuela, Vietnam, Wallis and Futuna, Western Sahara, Yemen, Zaire, Zambia, Zimbabwe

HeelType
Block Heel, Cone Heel, Kitten Heel, Louis Heel, Stiletto, Wedge, Western Heel

InnerMaterial
Fur, Leather, Manmade, Mesh, Shearling, Synthetic fur, Textile, Without inner material, Wool

MaterialType
100-percent-cotton, Rubber, acetate, acrylic, alpaca,, angora, blend, buckskin, calfskin, canvas, cashmere, cashmere-blend, chamois, cotton, cotton-blend, cotton-rich, crocodile, dacron, down, egyptian-cotton,, elastic, exotic, fabric, faux-fur, fleece, fur, gore-tex, haircalf, hemp, kevlar, lace, leather, leather-and-fabric, leather-and-mesh, leather-and-rubber, leather-and-synthetic, linen, linen-blend, lizard, lurex, lycra, lycra-blend, mercerized-cotton, merino-wool, mesh, microfiber, microsuede, mohair, nappa-leather, neoprene, nubuck, nylon, ostrich, patent-leather, pima-cotton, plastic, pleather, polartec-fleece, poly-cotton, poly-rayon, polyester, polyester-blend, polypropylene, pony, rayon, rayon-blend, rubber, satin, shearling, sheepskin, shetland, silk, silk-blend, snakeskin, spandex, straw, suede, synthetic, synthetic-and-fabric, synthetic-and-leather, synthetic-and-mesh, synthetic-and-rubber, tencel, thinsulate, ultrasuede, urethane, velcro, velvet, vinyl, viscose, viscose-rayon, water-snake, wood, wool, wool-blend, worsted-wool

Season
Autumn-Winter Spring-Summer
Per il mercato Italia è possibile indicare il valore anche in italiano: Primavera/Estate

SoleMaterial
cork, crepe, fabric, felt, latex, leather, leather-and-rubber, lug-sole, manmade, rubber, suede, vibram, wood

StyleName
Ankle-Strap, Ballet, Ballroom, Biker Boots, Brogue, Chelsea Boots, Chukka Boots, Closed-Toe, Combat Boots, Cowboy Boots, Derby, Desert Boots, Espadrille, Flatform, Gladiator, High-Top, Jazz & Modern, Low-Top, Moccasin Boots, Open-back, Oxford, Peep-Toe, Platform, Slingback, Slouch Boots, Snow Boots, T-Bar, Tap, Wellington Boots

OccasionLifestyle
Business
Casual
Evening
Wedding

Required elements for the Size Compliance Data section

NB: To ensure that the publication is successful, it is mandatory to select the fields in the configuration following the order listed below. Filling out the fields in random order will not be considered valid by Amazon, and the publication will fail.

age_range_description
Age range description. Specify the age range for which the product is designed. Select one of the following options:
adult
big_kid
little_kid
toddler
infant

footwear_size_system
Shoe size system. This field specifies the size system used, this defines the required information about the shoe and is used to show the customer the correct size according to the country online. Provide the sizing system used to provide the shoe size.
Valid value
eu_footwear_size_system
us_footwear_size_system
uk_footwear_size_system
jp_footwear_size_system

shoe_size_age_group
Age range by shoe size. This field specifies the age range for which the shoe size is intended. Select the age group for which the shoe size is intended
adult
big_kid
little_kid
toddler
infant

shoe_size_gender
Gender for which the shoe is intended: This data specifies the gender for which the shoe is intended, enter one of the valid values
men
women

shoe_size_class
Type of shoe size. This field specifies the type used to define the shoe size. Select the type used to specify the shoe size. Possible examples of how to represent value:
numeric
numeric_range
alpha
alpha_range
age
age_range
measurement
measurement_range

 

shoe_size_width
Shoe width. This field specifies the width of the shoe. Provide the shoe width information
xxx_narrow
xx_narrow
x_narrow
narrow
medium
wide
x_wide
xx_wide
xxx_wide

shoe_size
Shoe width. This field specifies the width of the shoe. Provide the shoe width information
fraction_14_and_1_ninth
fraction_14_and_1_third
fraction_14_and_2_thirds
fraction_15_and_1_ninth
fraction_15_and_1_third
fraction_15_and_2_thirds
fraction_16_and_1_ninth
fraction_16_and_1_third
fraction_16_and_2_thirds
fraction_17_and_1_ninth
fraction_17_and_1_third
fraction_17_and_2_thirds
fraction_18_and_1_ninth
fraction_18_and_1_third
fraction_18_and_2_thirds
fraction_19_and_1_ninth
fraction_19_and_1_third
fraction_19_and_2_thirds
fraction_20_and_1_ninth
fraction_20_and_1_third
numeric_20_point_5
fraction_20_and_2_thirds
numeric_21
fraction_21_and_1_ninth
fraction_21_and_1_third
numeric_21_point_5
fraction_21_and_2_thirds
numeric_22
fraction_22_and_1_ninth
fraction_22_and_1_third
numeric_22_point_5
fraction_22_and_2_thirds
numeric_23
fraction_23_and_1_ninth
fraction_23_and_1_third
numeric_23_point_5
fraction_23_and_2_thirds
numeric_24
fraction_24_and_1_ninth
fraction_24_and_1_third
numeric_24_point_5
fraction_24_and_2_thirds
numeric_25
fraction_25_and_1_ninth
fraction_25_and_1_third
numeric_25_point_5
fraction_25_and_2_thirds
numeric_26
fraction_26_and_1_ninth
fraction_26_and_1_third
numeric_26_point_5
fraction_26_and_2_thirds
numeric_27
fraction_27_and_1_ninth
fraction_27_and_1_third
numeric_27_point_5
fraction_27_and_2_thirds
numeric_28
fraction_28_and_1_ninth
fraction_28_and_1_third
numeric_28_point_5
fraction_28_and_2_thirds
numeric_29
fraction_29_and_1_ninth
fraction_29_and_1_third
numeric_29_point_5
fraction_29_and_2_thirds
numeric_30
fraction_30_and_1_ninth
fraction_30_and_1_third
numeric_30_point_5
fraction_30_and_2_thirds
numeric_31
fraction_31_and_1_ninth
fraction_31_and_1_third
numeric_31_point_5
fraction_31_and_2_thirds
numeric_32
fraction_32_and_1_ninth
fraction_32_and_1_third
numeric_32_point_5
fraction_32_and_2_thirds
numeric_33
fraction_33_and_1_ninth
fraction_33_and_1_third
numeric_33_point_5
fraction_33_and_2_thirds
numeric_34
fraction_34_and_1_ninth
fraction_34_and_1_third
numeric_34_point_5
fraction_34_and_2_thirds
numeric_35
fraction_35_and_1_ninth
fraction_35_and_1_third
numeric_35_point_5
fraction_35_and_2_thirds
numeric_36
fraction_36_and_1_ninth
fraction_36_and_1_third
numeric_36_point_5
fraction_36_and_2_thirds
numeric_37
fraction_37_and_1_ninth
fraction_37_and_1_third
numeric_37_point_5
fraction_37_and_2_thirds
numeric_38
fraction_38_and_1_ninth
fraction_38_and_1_third
numeric_38_point_5
fraction_38_and_2_thirds
numeric_39
fraction_39_and_1_ninth
fraction_39_and_1_third
numeric_39_point_5
fraction_39_and_2_thirds
numeric_40
fraction_40_and_1_ninth
fraction_40_and_1_third
numeric_40_point_5
fraction_40_and_2_thirds
numeric_41
fraction_41_and_1_ninth
fraction_41_and_1_third
numeric_41_point_5
fraction_41_and_2_thirds
numeric_42
fraction_42_and_1_ninth
fraction_42_and_1_third
numeric_42_point_5
fraction_42_and_2_thirds
numeric_43
fraction_43_and_1_ninth
fraction_43_and_1_third
numeric_43_point_5
fraction_43_and_2_thirds
numeric_44
fraction_44_and_1_ninth
fraction_44_and_1_third
numeric_44_point_5
fraction_44_and_2_thirds
numeric_45
fraction_45_and_1_ninth
fraction_45_and_1_third
numeric_45_point_5
fraction_45_and_2_thirds
numeric_46
fraction_46_and_1_ninth
fraction_46_and_1_third
numeric_46_point_5
fraction_46_and_2_thirds
numeric_47
fraction_47_and_1_ninth
fraction_47_and_1_third
numeric_47_point_5
fraction_47_and_2_thirds
numeric_48
fraction_48_and_1_ninth
fraction_48_and_1_third
numeric_48_point_5
fraction_48_and_2_thirds
numeric_49
fraction_49_and_1_ninth
fraction_49_and_1_third
numeric_49_point_5
fraction_49_and_2_thirds
numeric_50
fraction_50_and_1_ninth
fraction_50_and_1_third
numeric_50_point_5
fraction_50_and_2_thirds
numeric_51
fraction_51_and_1_ninth
fraction_51_and_1_third
numeric_51_point_5
fraction_51_and_2_thirds
numeric_52
fraction_52_and_1_ninth
fraction_52_and_1_third
numeric_52_point_5
fraction_52_and_2_thirds
numeric_53
fraction_53_and_1_ninth
fraction_53_and_1_third
numeric_53_point_5
fraction_53_and_2_thirds
numeric_54
fraction_54_and_1_ninth
fraction_54_and_1_third
numeric_54_point_5
fraction_54_and_2_thirds
numeric_55
fraction_55_and_1_ninth
fraction_55_and_1_third
numeric_55_point_5
fraction_55_and_2_thirds
numeric_56
fraction_56_and_1_ninth
fraction_56_and_1_third
numeric_56_point_5
fraction_56_and_2_thirds
numeric_57
fraction_57_and_1_ninth
fraction_57_and_1_third
numeric_57_point_5
fraction_57_and_2_thirds
numeric_58
fraction_58_and_1_ninth
fraction_58_and_1_third
numeric_58_point_5
fraction_58_and_2_thirds
numeric_59
fraction_59_and_1_ninth
fraction_59_and_1_third
numeric_59_point_5
fraction_59_and_2_thirds
numeric_60
0_months
3_months
6_months
9_months
12_months
15_months
18_months
21_months
24_months
2_years
2_point_5_years
3_years
3_point_5_years
4_years
4_point_5_years
5_years
numeric_0
numeric_0_point_5
numeric_1
numeric_1_point_5
numeric_2
numeric_2_point_5
numeric_3
numeric_3_point_5
numeric_4
numeric_4_point_5
numeric_5
numeric_5_point_5
numeric_6
numeric_6_point_5
numeric_7
numeric_7_point_5
numeric_8
numeric_8_point_5
numeric_9
numeric_9_point_5
numeric_10
numeric_10_point_5
numeric_11
numeric_11_point_5
numeric_12
numeric_12_point_5
numeric_13
numeric_13_point_5
numeric_14
numeric_14_point_5
numeric_15
numeric_15_point_5
numeric_16
numeric_16_point_5
numeric_17
numeric_17_point_5
numeric_18
numeric_18_point_5
numeric_19
numeric_19_point_5
numeric_20
one_size
xxx_s
xx_s
x_s

Optional items for the Size Compliance Data section

shoe_size_to_range
If the shoe fits different sizes (for example a slipper with size 36-38), select the highest size in this field (so in the case of our example the value for this field will be numeric_38).
Footwear intended for the Unisex gender
In the case of shoes intended exclusively for the Unisex gender, the fields listed below must be completed:

shoe_size_gender_unisex
Field to be filled in instead of shoes_size_gender, indicating the value
unisex

shoe_size_width_unisex
Field to be filled in instead of shoe_size_width, indicating a value from the list below
xxx_narrow
xx_narrow
x_narrow
narrow
medium
wide
x_wide
xx_wide
xxx_wide

shoe_size_unisex
Field to fill in instead of shoe_size, using one of the valid values already listed above

shoe_size_to_range_unisex
Field to fill in instead of shoe_size_to_range. If the shoe fits different sizes, select the highest size in this field

 

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