TikTok Shop is one of the most interesting channels for online sellers, because it combines content, creators, community and direct purchasing within the same experience.
Unlike a traditional marketplace, where customers usually start with the intention of searching for a product, on TikTok Shop the buying journey can begin with discovery: a video, a live stream, a review, a tutorial or a creator’s content can introduce users to a product and lead them to purchase it in just a few steps.
For many eCommerce businesses, TikTok Shop can therefore represent a new growth opportunity. But to achieve results, it is not enough to open a seller account and upload the catalogue.






