Facebook Catalogue is a service, reachable through FB Business Manager, which allows you to create the product catalogs necessary to populate the Facebook eCommerce Manager for Facebook and Instagram stores.

Today, in most of the planet (except in the United States), the purchase of the products presented in the shops of the Facebook circuit is completed on an external eCommerce site, through a redirect to the page of the specific product. In the USA it is already possible to complete the purchase without leaving the Facebook platform.

The integration offered by bindCommerce allows you to populate the catalog necessary to display the products in the Facebook and Instagram shops, after having imported the addresses (URLs) of the products from the sales site.