The integration with Wish implemented through bindCommerce allows you to publish your product catalog, download orders and update their status on the marketplace.
Wish: Wishes and Artificial Intelligence
How many items are there in your wish list? On Amazon, eBay or simply pinned on a sheet placed in the drawer?
And how many in the app born with the specific purpose of fulfilling these wishes?
What is Wish?
Wish is the sixth largest e-commerce platform in the world, born in 2010 and growing frantically in less than seven years, reaching today an estimated value of over eight billion dollars.
Conceived and managed by Peter Szulczewski, former Google engineer, the platform has so far raised over one billion dollars in investments, while rejecting a generous purchase offer from Amazon.
“We are the sixth largest e-commerce in the world ", says wish.com in the Work with Us section," but we intend to become the number one.”
How does it work?
An ambitious plan without a doubt, but supported by over three hundred million users and two key elements that distinguish it: the Machine Learning and the reduced prices.
Machine Learning
Machine learning means a branch of artificial intelligence which has the purpose of allowing a computer to learn, without having to be programmed from time to time.
In the beginning the purpose of was to use the potential of Machine Learning to challenge Google AdWords; in a short time the platform refined its potential, aiming to create personalized wish lists: Wish.
Thanks to its algorithms, and the huge amount of data collected, the Wish engine is able to "learn", offering customized, tailored shopping solutions, not unlike what happens with the series tv suggested by Netflix, the ads that appear on Facebook or the products suggested by Amazon.
Reduced prices
At the heart of Wish, therefore, there is a technology very similar to that of the other gigantic suppliers of products and services operating in the network; what distinguishes this platform?
At the heart of Wish, therefore, there is a technology very similar to that of the other gigantic suppliers of products and services operating in the network; what distinguishes this platform?
How is it possible? The answer, not very surprising, lies in the origin from the Far East.
The products are largely supplied by Chinese manufacturers and sold through the platform, with average delivery times of 15-30 days.
Who is it for?
To the other half. So defines Szulczewki in one of his post on Medium.com . In the post, the founder of Wish explains how to Silicon Valley investors, his platform seemed to be born out of nowhere.
The most common answer, before a request for funds, was always the same: why should we invest in an app, when we don't know anyone who uses it?
Szulczewski's answer is very simple: because you don't even know people who buy from Walmart (gigantic US hypermarket and discount chain).
Instead, there is another half, a substantial portion of the population interested in Wish, interested in Walmart and attentive to the budget.
Wish addresses this specific target, through a primary focus on the app and a fun and personalized shopping experience.
What’s on your Wish List?
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