Wix is ​​one of the most popular platforms for creating websites, used by both beginners and professionals. Founded in 2006, it has quickly become a reference for those who want to build a website in a simple, intuitive way and without having to know programming languages ​​such as HTML, CSS or JavaScript. Its peculiarity lies in the drag-and-drop interface, which allows users to design personalized websites starting from predefined templates or creating one from scratch.

Wix Key Features

1. Drag-and-Drop Interface: Wix's defining feature is its extremely intuitive interface. Users can drag and drop visual elements wherever they want on the site. This feature is especially useful for those who are not technically savvy but want complete creative control over the layout of their site.
2. Wide selection of templates: Wix offers hundreds of professional templates divided into categories, such as business, portfolio, e-commerce and blog. These templates are fully customizable and adaptable to various industries and needs.
3. SEO and Marketing Tools: Wix integrates tools to optimize the site from a SEO (Search Engine Optimization) point of view, helping sites to gain better visibility on search engines like Google. Integrated marketing features are also available, such as sending email marketing, managing social media campaigns and traffic analysis.
4. App Market: Another advantage of Wix is ​​the ability to expand the functionality of your site with a dedicated app market. Here you can integrate applications such as image optimization tools, contact forms, online bookings and much more.
5. Wix ADI (Artificial Design Intelligence): For those who want to save time, Wix also offers an AI-based tool that automatically generates a website based on the user's preferences and needs. The result is a personalized site, which can be further modified manually.
6. E-commerce: For those looking to create an online store, Wix offers a dedicated e-commerce option. Sites can manage product catalogs, accept secure payments, and track orders, providing a complete solution for online sales activities. As an alternative to the native module, you can opt for the Ecwid integration on Wix.

Wix: Creating E-commerce Sites Using Native Form or Ecwid

When it comes to creating an e-commerce site with Wix, users have two main options for managing their online sales activities: Wix’s native module or integrating with Ecwid, a third-party platform specializing in e-commerce. Both solutions offer unique advantages and are suited to different business needs. Here’s an overview of how they work and what the differences are between these two options.

Wix native e-commerce module (bindCommerce integration under development)

Wix's native eCommerce module is an integrated solution that allows you to create and manage an online store directly within the Wix platform, without the need for external software. This option is ideal for users who prefer an all-in-one experience and simplified management.

Main features:

• Product Management: The native module allows you to create detailed product sheets, with images, descriptions, variants (such as size or color) and custom pricing options. Users can also organize products into categories and collections to improve navigation.
• Integrated Payments: Wix supports multiple payment options, including PayPal, credit cards, Stripe, and other local solutions, making the checkout process safe and easy.
• Marketing Tools: The e-commerce module includes advanced marketing tools such as creating discounts, promo codes, inventory management, and integration with email marketing tools.
• Order Management: Users can track and manage orders, update shipping status, send customer notifications, and generate invoices. Wix also allows integration with shipping platforms to facilitate logistics.
• SEO and Performance: The native module offers great integrations to optimize the site's SEO and loading speed, two important factors for the success of an online store.

Benefits of Wix Native Ecommerce Module:

• Seamless integration with the rest of your Wix site.
• Intuitive and easy to use interface.
• Suitable for small and medium-sized shops that need an integrated and ready-to-use solution.

Disadvantages of Wix Native Ecommerce Module:

• Lacks some advanced features compared to dedicated e-commerce platforms (like Shopify).
• Limited in scalability for large stores or those with specific technical requirements.

Ecwid: Wix Ecommerce Integration (bindCommerce integration available)

Ecwid is a separate e-commerce platform that can be integrated into a Wix site via an app. It is particularly popular for its flexibility and advanced features, making it a great choice for those who need more powerful sales tools than Wix's native module.

 

 

Main features:

• Multichannel: In addition to managing your store on the Wix site, Ecwid also allows you to sell on other platforms, such as Facebook, Instagram, Amazon and other marketplaces, significantly expanding your sales opportunities.
• Advanced Product Management: Ecwid offers robust product management, with support for physical and digital products, complex product variations, inventory management, custom shipping options, and more.
• Payments and Shipping Methods: Supports over 50 payment options and integrates advanced shipping services. Additionally, Ecwid offers features such as automatic tax and shipping calculation based on the customer's geographic location.
• Marketing Tools: Ecwid has powerful marketing tools, such as cart abandonment with recovery emails, automatic discounts, upsells and cross-sells, as well as integrations with Google Shopping and other advertising tools.
• Internationalization: Ecwid is optimized for international selling, offering support for multiple languages, currencies, and real-time exchange rates.

Ecwid Advantages Over Wix:

• More functionality and flexibility than Wix's native form.
• Multi-channel integration, allowing you to sell on multiple platforms in addition to your Wix site.
• Ideal for shops that want to grow internationally or need more advanced tools.

Disadvantages:

• Requires external integration, which may be more complex for less experienced users.
• Some advanced features require an Ecwid subscription higher than the free version.

Which one to choose?

The choice between Wix's native e-commerce module and the Ecwid integration depends on the specific needs of your project:

 

• Wix Native Module is the best option for those who want simplicity and direct management of their online store without leaving the Wix ecosystem. It is perfect for those who have a small or medium-sized store and want an easy-to-use system, with all the basic tools to start selling.
• Ecwid, on the other hand, it is recommended for those with more complex needs, such as multi-channel selling, managing a large inventory, or expanding internationally. This solution offers more features and flexibility, but can be a bit more complex to set up.

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